Value to a company or industry and

chain analysis is a most pertinent tool used to analyse internal company
activities. This analysis
represents all the internal activities of a company’s production of goods and
services. The primary objective
of this analysis is to perceive which activities are most significant to a
company or industry and which ones need to make better in order to gain a
competitive advantage. As such, by understanding and analyzing the internal
activities of the company, the company will realize its competitive advantages
and disadvantages as well. In the following discussion, we will analyze the
company using the framework that consists of primary activities and support
activities. The primary activities comprises of inbound logistics, outbound
logistics, marketing and sales, operations and services. However, the support
activities included procurement, technology development, human resource management
as well as firm’s infrastructure.First and foremost, inbound logistic is a primary activities that is included in value chain analysis of PERODUA Company. PERODUA can gain competitive
advantage in the aspects of inbound logistic since it has a good relationship
with its suppliers. PERODUA offers the Electronic Supplier Information &
Management System (E-Sims) to achieve suppliers. With the implemented of
E-Sims, PERODUA can improve
communication relationship with its supplier in a collaborative environment.
 Regardless of the local or other country’s supplier, PERODUA and its
supplier still can contact and response to each other in a more effective and
efficiency manner through the supply chain innovation. However, the
activities required to receive, store, and disseminate inputs are carried out
smoothly by complying good facilities provided at the PERODUA plant. PERODUA
also possesses efficient storage facilities to ease storage and recovery. Besides,
PERODUA also deploy IT to ensure monitoring goes well and being transparency. Through transparency, IT can streamline processes,
increase productivity, and improve customer service and support. On the
employee side, PERODUA’s employees have the ability to supervise the smooth
transit of merchandise. This can ensure the quality of its product and reduce
the defective product be offer to customer. PERODUA also possesses efficient
storage facilities to ease storage and recovery.