Unfortunately, retailers are sourcing food
from wherever it is cheapest around the globe at the touch of a computer key. Food
is being transported longer and longer distances – food miles – from producer
In the UK, comparatively little of the food
we consume comes from local producers; and much will have been transported over
great distances. Cheap non-renewable fossil fuel energy makes intensive
agriculture and long-distance transportation economically viable, and has
allowed food production and distribution to become global industries. Prices in
shops do not reflect the full cradle-to-grave environmental and social costs (Paxton, 2011).
Retailers should reduce their pollution impact
to the environment by avoiding unnecessary import of goods, reducing the carbon
footprint and promoting better quality. retailers should work with local famers
to supply their inventory, by working with local farmers it allows the
retailers to be friendlier towards the environment. buying local foods support
local farmers. This gives those with farms and pastures a reason to stay
undeveloped. The more land that is cultivated organically decreases the overall
usage of chemical pesticides, herbicides, fungicides, and fertilisers and
increases biodiversity in our local ecosystem. by retailers selling locally
produced food it allows the company to have a good reputation with the general
public and media. having local foods available in store allows retailers to sell
more seasonal, fresh and ripped foods, as well as providing nutrients for your
body such as fibre, vitamins and minerals with low added sugar and fat.
Getting closer to farmers allows better
transmission of market signals, fostering innovation and new market development
as well as better consistency and quality of raw materials. by producing
locally farmed goods it allows there to be a security of supply, especially
given ongoing market volatility and concerns about global trade flows which are
moving increasingly away from Europe. There is thus a compelling risk reduction
rationale for retailers.
Stronger, more trusting supply chain
relationships which give farmers longer term security stimulate investment by
farmers and by banks who increasingly require security with regard to
contracts. there being a demand on locally produced foods, allows the expansion
of the retail industry to provide local people to farms more jobs, this is a
positive impact on the local council as it lowers the amount of people
Graeff and Whitmore, 2017).
Contemporary food retailers are increasingly
interested in integrating sustainability principles into their business
development plans due to the pressure from media and the increasing
sustainability awareness of stakeholders and consumers.
In order for food retailers to be more efficient
with their food waste, certain sacrifices have to be main in order to remain
sustainable. In order for retailers to have sustainable production patterns
they need to start with where the food is being sourced to how it will have environmentally
friendly impact once produced, and finally how they can maintain the effect in
store until it sells. retailers can also encourage their customers to reuse and
recycle products in order to maintain the cycle of consumption patterns.