Nonetheless, it wasn’t only a money and team problem, Visconti and Bavia did many errors. Firstly, they didn’t analyze the economic conditions in Italy. To think that doing startups in Italy means to collect investments, as in Silicon Valley is a huge mistake. Italy is the country where successful startups will be the ones that will bill and whose founders, every morning, will think about how and where to find customers and not investors. In addition, Italy is already in a recession for many years with a high rate of unemployment. Often, we work for days, months, years … but it can happen that at the time of its launch in the market the final result is very different from expectations. Is the product we thought really suitable for the need we wanted to satisfy in this country? The subsequent error they did was to not understand the cultural issue persisting in Italy. Italy is one of the most flourishing cultural centers in Europe since ancient times, and this cause Italy’s innovation to be slow and complex. in my opinion, this startup is very interesting, but not for Italy, they should have been investing in Switzerland for example since it is the world’s most innovative country. Also, for the technical problems, Italy is facing. Even though nowadays it is advanced in most countries, Italy’s technology is still weak, they needed to analyze better and plan their business accordingly. Visconti and Bava closed an agreement in front of the cameras with Gianluca Dettori, before going live they will have most likely signed a regular contract with which they stated that everything that took place during the show did not produce effects and that these effects would be realized if and only if, subsequently, the two did a real agreement. The two-young man had not looked for other investors for more than a year while waiting for Dettori’s money. They remained substantially still without doing anything. Consequently, the venture did not want to invest anymore, probably not really convinced by the investment after seeing no progression. Losing focus is a significant contributor to failure. It makes lose interest in the project, making the team wonder and doubts about wanting to run a startup have investors and to have the responsibility of answering to investors.A rather sad ending, but it mirrors one of many positive startups, whose ideas have failed to turn into reality. Failure is considered an important experience because it offers the opportunity to learn from mistakes. It is not like in the rest of the world, especially in Europe, where the failure of a startup or a company is considered a serious mistake and a no longer an erasable mark. Who knows, maybe in the future the story of Sinba could become an example for many people, a case study both in innovation and in the economic field, in order to avoid common errors such as the one that sinba faced it. It can be concluded that the percentage of failures is so high because of the market and because startuppers don’t know what being an entrepreneur entails.