Multimedia Developments has positive or negative effect on human lifestyles? Essay

Multimedia Developments has positive or negative effect on human lifestyles?


Media has known to be unstoppably advancing.  A lot say it does not do any good to the human society, yet many enjoy using it.

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Media communication is seemly always more applicable with the speedy joint of media and computer technologies. Economic views are being reformed and so new risks and opportunities in some fields are created, such as traditional media, computer and telecommunication industries. It is a very swiftly rising and a very important sphere of activity with a significant force to the growing information society. The outcome of this is the entirely new possibilities that occur from the programmability, interactivity, and interoperability of the digital systems (Wicks, Land and Bayne 2004:11).

Virtual reality, multimedia, telepresence and other new forms of technology offer new potentials for services in a lot of spheres, which include education, medicine and the arts.

During globalization, universities have been accepted as instruments of economic growth and social generality even as competing not only among themselves but also with account of new knowledge producers. Only when universities have moved economically to a center stage, the worth of their basic resources which we know as knowledge, truth and reason, has been discouraged by postmodernism, with its prominence on language, power and local narratives. A discussion has followed regarding the positive and negative allegations for the university and, more basically, concerning whether the university continues to hold the credibility either as a working institution or as a theory symbolizing definite ideals (Wicks, Land and Bayne 2004:11).

Nowadays, people can enroll and take courses online. A question was raised on how do teachers and students identify each other online. Some people believe the common perception that comes from students’ descriptions in which online forms of identity formation are viewed negatively, as an unsafe deceit from that which is accepted by many. These perceptions should be weighed against the stories of tutors for whom, surprisingly, cyberspace becomes an area in which conventional hierarchy can be re-asserted, and conventionally, teacherly identities re-directed (Wicks, Land and Bayne 2004:26). However, it is undeniably true that a lot of people prefer education online. How did some mothers finish their chosen course if not for the convenience of online education? Working people finish and continue their field of study through the cyberspace. If not without it, a lot of people set aside continuing education or finishing it because, first of all, they do not have the time to do so.

Multimedia development had been considered much advantageous when it comes to business, work and study. All businesses nowadays cater the artificial intelligence of computers and other advanced technologies. Jobs are lighten up because of the convenience of computers and studies are broaden because of the almost endless researches and information provided by the internet. “During the recent years the rapid change in information technology (IT) and its impact on society have been the concern of academia, industry leaders, government officials and policy makers. There is no doubt that the impact of technology on society is profound and that it has long lasting effects financially, politically, and culturally. But the growing abundance of literature and projects concerning the social consequences of the IT and the Internet underscore the need for a better understanding of the forces at work. Marian Quigley 2005 Information Security and Ethics: Social and Organizational Issues Idea Group Inc. (IGI)  p. 49”.

Multimedia communication has a huge impact in the society including work and family.  A number of families have developed greater ties because they are able to communicate with each other anytime even if they are not together in one place. One can give another a call, or maybe talk to each other on the net real time with a camera hooked up so they can see each other. Also, using just a pair of pc or laptop connected to the internet at home, one can do work full time and earn.  Mothers are now able to work at home full time while they are taking care of their little ones and the whole family.  Thus Bakardjieva have concluded that mostly, the need to use the computer or the expense of buying one was justified by looking forward to the increased competence in an occupation that generates income (Bakardjieva 2005).

Electronic commerce has also taken place and has apparently taken great effect in the society. There has been an increasing number of e-commerce websites with a variety of products for purchase and not only that online supermarkets are already into its existence.  “An immediate effect of the online supermarket is to bring to the very forefront of female consciousness the notion of grocery shopping in the late 20th century. Grocery shopping constitutes a relatively small part of feminist study outside the broad deconstruction of housework. Part of the dilemma for feminist theoreticians has inevitably been how to accommodate the useful aspects of the act of household shopping into their discourse, while at the same time feeling obliged to consider it only as a part of the general unpaid labour that comprises household wifery. Cutting Edge (Group) 2000, Digital Desire: languages, identity and new technologies I.B. Tauris  p. 80”

There was a vast effect on the development of digital technologies and the ever popular and increasingly familiar is the digital cinema which everybody is always looking forward to.  Whatever happened to the old cinema, perhaps, it was never enough that a camera, projector and a strip of images be ready.  Perhaps, it was necessary that something else be composed.

Amazingly, if not everyone knows, multimedia technology is also applied to monitor air pollution emission. “Multimedia technologies can overcome part of the problem of gathering a model’s input data, and enabling a model’s calibration and validation, and can also be used to present images of simulated situations. Therefore, the application of multimedia as an additional tool to understand the dispersion of air pollutants may be very valuable. By giving better quality results, it may help to predict potential polluted areas and to design monitoring networks. Camara, Antonio and Jonathan Raper 1999 Spatial Multimedia and Virtual Reality Taylor and Francis p. 48”.

However, the emergence of new and advance technology has brought uncertainties to the other aspect of the human society. I quoted, “What lies ahead is a disturbance in the perception of what reality is; it is a shock, a mental concussion. And this outcome ought to interest us. Why? Because never has any progress in a technique been achieved without addressing its specific negative aspects. The specific negative aspect of these information superhighways is precisely this loss of orientation regarding alterity (the other), this disturbance in the relationship with the other and with the world. It is obvious that this loss of orientation, this non-situation, is going to usher in a deep crisis which will affect society and hence, democracy. David Trend 2001 Reading Digital Culture, Blackwell publishing, p. 24. “

There will be no gain without loss. Whatever have been obtained from electronic information and communication might be a loss of something else.  Like the invention of high velocity railways which was made possible because engineers from the 19th century invented a block system, a method which regulates traffic to speed up trains without having the risk of railway calamity. But until now, traffic control engineering is discernible by its absence (Trend 2001:24).

Cyberspace has no connection with the old type of technology. Trend argued that it is a different type of perception conflicting with the audiovisual type of perception as we have already known. It is entirely a new type of perception that is free of any reference from the prior. To see and hear at a distance was the fundamental nature of the old audiovisual perception. However, to reach and feel at a distance mean shifting the perception to a realm it did not embrace yet (Trend 2001:24).

Apparently, the internet has extended the possibilities for people to exercise their freedom of expression by forming various voices and by aiding the redeployment of information.  Internet users are able to form their own bulletin boards, publish newsletters, or setup their own homepage on the net. This could include pornography and hate speech. These are offensive, provoking a great feeling of discomfort.  Many refuse to accept this idea, however, insisting that the government should not interfere with this type of access to online content. Therefore, this issue of free speech and content controls in the internet has become the most controversial moral problem in the growing age of information.  (Spinello 2002:53)

As stated “Many of those who pioneered Internet technology have consistently asserted that the right to free expression in cyberspace should have as broad a scope as possible. They argue for a free-spirited web and for unrestricted access to all forms of speech in cyberspace. For many years there was also considerable reluctance on the part of the government to restrict or filter any form information on the network for fear of stifling an atmosphere that thrives on the free and open exchange of ideas.

But the increased use of the Internet, especially among more vulnerable segments of the population such as young children, has forced some public policy makers to rethink this laissez-faire approach. Richard A. Spinello 2002 Cyberethics: Morality and Law in Cyberspace Jones and Bartlett Publishers p. 54”

One major disadvantage is that the world has becoming more and more dependent on the artificial intelligence multimedia is capable of. Businesses and other establishments cannot function efficiently without it, although, it is undeniably true, that utilizing the aid of computers would make a significant difference to the business world.

In individualistic view, it is to the point that one almost cannot live without. It has been generally accepted that a cellular phone is a need and not just a part of one’s caprices. This may also include notebooks, palms, and other gadgets that come in handy.

An earthquake hit one country in Asia which vastly affected major businesses in the whole Asia itself. A lot of major establishments are unable to operate because the earthquake had caused severe damage to the multimedia industry, particularly the World Wide Web. Many businesses experienced great loss of revenue because they were not able to render service to people that cater them.

If we come to think of it now, we may anticipate technology to be a culprit or major cause of great disasters, however, on the other hand, if we also analyze more, we can see it will be clearly possible that developers will always find means to work out on any potential critical era of the industry.


Beth Wicks, Ray Land, Siân Bayne 2004 Education in Cyberspace Routledge (UK) ISBN 0415328829  pp 11, 26 available at,+J.+(2000)+The+Internet+and+Society.+Polity+Press


David Trend 2001 Reading Digital Culture  Blackwell pp 24 available at


Cutting Edge (Group) 2000, Digital Desire: languages, identity and new technologies I.B. Tauris  pp 80 available at,M1


Maria Bakardjieva 2005 Internet Society: the internet in everyday life SAGE Publications Inc. available at,M1


Richard A. Spinello 2002 Cyberethics: Morality and Law in Cyberspace Jones and Bartlett Publishers p 53 available at,M1


Marian Quigley 2005 Information Security and Ethics: Social and Organizational Issues Idea Group Inc. (IGI)  p. 49 available at,+J.+(2000).+Digital+Multimedia&sig=A47_BvT5ahW58pEeEDZ8AKcM6P0#PPR8,M1


Camara, Antonio and Jonathan Raper 1999 Spatial Multimedia and Virtual Reality Taylor and Francis p. 48 Available at,M1