According the author’s point of view the term “cultural imperialism” is the form of having the American culture penetrate in other countries with the use of media images, entertainment commodities and cultural images that shape the environment where these images are being stationed. Not only is it involved in entertainment but it is also in academics because most of the studies are done through western languages such as English. The author acknowledges that political and economic ties usually make it easier for the countries to be culturally imperialistic. He makes it clear that the purpose of cultural imperialism by the United States it have a control of political and economic ties. Many of the topics of imperialism is usually for capitalism and is to promote no autonomy for the receiving end and people to focus on the society of the consumerist-individualist ideology.
The important controversy about this issue of imperialism through culture is the fact that because the United States holding so much political and economical powers, countries around the world can not help to adapt to the new things coming in their culture because of the willing to sustain themselves though the economic ties. Whether the countries can stop it or not, it depends on the teachings in their education system. If in China, the educational systems reserve the right to continue with its history, language, music, traditions, and literature. The culture remains with the youth trying to implement new ideas to either expand it or revive it.
The main agreement in the article arises from the fact that the United States to remain as the world’s super power under goes into political and economic ties to continue to have other nations under its control. Since the process of globalization has occurred now more easily because of the use of technology it is more inevitable for this cultural imperialism not to occur. However, at the end of the day, governments have the ultimate choice of sticking to their own rule such as using Islam in Iran under the Ayatollah Khomeini in the 1979 Iranian Revolution when the last Shah was becoming a puppet of the United States. The people were not happy because they felt threaten through their culture and that Iran was becoming to westernize. This is the issue that happens in many countries and they become defiant of the American ideologies and therefore evoke on different systems to prevent cultural imperialism.