The given paper is designed in order to summarize the Eric Schlosser’s writing “Fast Food Nation: The Dark Side of the All-American Meal. ” The purpose is to show the author’s opinion of the fast food industry, his investigations and the recommendations given by the author in order to help eliminate the difficulties connected with the fast food in the modern world. “Fast food nation” by Eric Schlosser “A nation’s diet can be more revealing than its art or literature. (p. 3) Eric Schlosser’s writing Fast Food Nation is not just a description of the fast food production however it demonstrates how this kind of business has created and identified the United States, its citizens as well as other countries as the fast food traditions spreads internationally. Schlosser begins his writing with a scene about a pizza consignment to Cheyenne Mountain, which are the locations of American Air Force.
The author talks about different outstanding functions of the location and its comprehensive protection scheme, stressing that if the most dangerous were to occur and the whole location were buried in the hill, historians of the future would be able to find casual fast food covers dispersed among equipment. According to Schlosser, this would provide significant information about the essence of American society. The writing continues with the fast food development of and its correspondence to the appearance of the machine. The author describes the transition from bistros into big enterprises.
This move resulted in the food making-line cuisine pattern, normalization, self-service, and a basic alteration in trading demographic. Concerning the theme of children-aimed trading, the author tells us how the McDonald’s created their trading methods on The Walt Disney Company, that motivated the making of advertising for example about the clown Ronald. Marketing bosses presumes that this move to market focused on the young population could outcome not only in appealing children, but also adults who would come with them.
More significantly, the method would inculcate trademark recognition that would remain in the heart of children when they become adults and instead of visiting decent places for adult entertainment will continue to visit fast food restarants. Schlosser furthermore talks about the approach’s harm: the using of children’s innocence: Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases, companies now plan “cradle-to-grave” marketing strategies. (p. 43) In trading directed on the young people, Schlosser states, the companies have penetrated their education establishments by means of financial support..
He says that decreases of business taxation happen due to this financial support thus giving numerous companies the possibility to support the same schools. As he stated, 80% of the textbooks provided by sponsors include the supportive information like advertising, and 30% of high schools have fast food in their canteens. In his analysis of the beef cramming, the author reveals nowadays it is implemented by casual, effortlessly hired workers, even children, from other countries and that percent of hurt are larger than at any other job in America. Schlosser talks about his outcome on beef cramming businesses IBP, Inc. nd ConAgra and on Kenny Monfort: The fast food industry spends millions of dollars on lobbying and billions on mass marketing. The wealth and power of the major chains make them seem impossible to defeat. And yet those companies must obey the demands of one group- consumers. (p. 267)
Schlosser furthermore explains the stages of meet work-over and discloses some facts hidden from numerous buyers, for instance, the usage of the sick animals meet: “the animals used to make about one quarter of the nations ground beef – worn out dairy cattle are the animals most likely to be diseased and riddled with antibiotic residue. (p. 204) Schlosser remarks that these actions are accountable for disperse of hurtful bacteria. He states: “practicing a form of range management inspired by the grazing patterns of elk and buffalo herds, animals who had lived for millennia on this short grass prairie. “(p. 134) In the subsequent part of the publication, the fast food business’s function in globalization is considered, discussing expanded fatness in China and Japan with the appearance of fast food.
People grew fat, their health are becoming weaker and it I happening in the countries where the healthiest people in the world live. What than can be said about the European and American wellbeing if the Japanese people’s health is suffering from fast food consuming. The publication Fast Food Nation by Eric Schlosser recounts the negative influence of fast food companies have on the international finances and well-being of people. The fundamental power engaged is earnings not the quality of food, thus a lot of new issues and anxieties about the exported standards arise.
In subsequent editions, Schlosser supplied an added part that encompassed reconsiders of his publication, counters to detractors that appeared after its first version was issued, and furthermore talks about the influence that the risk of BSE had on Federal Government laws concerning farming. The author states that, with the presence of the quick, resolute and productive activity that appear as an outcome of this analysis and interference numerous of the difficulties described in the publication may be eliminated, with the help of sufficient political will.