Communication Essay

Q #1. A bank’s internal auditing division performs semiannual audits of each branch. The audit reports are sent to the bank’s chief executive officer and chief financial officer and to the manager of the audited branch. The purpose of the audits is to determine whether policies and practices are followed properly. Into what report classifications might the audit report fall? Explain. Answer: First of all, a bank’s ‘internal’ auditing ‘semiannual’ reports fall into the criteria of internal reports and periodic reports, both of which are generally directed upward and serve management control purposes.

Secondly, this audit report is a formal report- usually carefully structured, logically organized and objective contains much detail, and is written in a style that tends to eliminate such elements as personal pronoun. Thirdly, this report falls under the criteria of analytical reports as information in the reports suggests solution to problems. This report is also a vertical report as the report is traveling upward in organizations to contribute to management control. Lastly, this report is a functional report, which serves as a specified purpose within a company.

Q #2. How might a null hypothesis be stated for a research study attempting to determine whether television or magazine advertising has greater influence on athletic shoe sales? Answer: Athletic show sales rate exhibit no significant difference when advertisements are placed either on television or magazine. Q # 3. How are observational and experimental researches different? Answer: Observational studies are those in which the researcher observes and statistically analyses certain phenomena to assist in establishing new principles or discovery.

For example: In the Parents magazine, it reported that a study found a positive association between the frequency and severity of heartburn during pregnancy of the mom and how much hair the newborn baby has. According to the study, about two thirds of women who reported to have modest to severe heartburn during pregnancy gave birth to babies with full head of hair, while most of women who didn’t have heartburn during pregnancy have babies with little hair (cited from www. stat. olumbia. edu). Experimental research typically involves the study of two or more samples that have exactly the same components before a variable is added to one of the samples. For example: A group of people with same background and qualifications are divided to work as a team in a light blue room and other in a black room. The team in the blue room will be able to work better as light blue soothes and calms people whereas black gives tension and creates negative mood.

Q#8. What questions might you ask of someone who wants assistance in planning a questionnaire survey to determine automobile owner satisfaction with certain after-the-sale services provided by dealers? Answer: 1) Gender 2) Age 3) Income 4) Profession 5) Type/ Brand of car they own 6) Are you satisfied with the after-sales service provided? 7) Satisfied with parts replacement warranties? 8) What is your opinion about your car’s maintenance cost? 9) What is the main problem area of your car? 10) What is rate of fuel consumption by your car? 11) What section of your car should be developed? 2) Why did you buy this car? Overall satisfaction level after using this car? 13) What are the after-sales services that you require? Activities Q#2. b. A study to determine whether listening to music using mp3 player ear buds contributes to hearing loss Hypothesis: Listening to music using mp3 player will increase hearing loss Null hypothesis: No significant difference in hearing loss will be found if mp3 player is used to listen to music. Q#2. d. A study to determine the relationship between college students gender and their final grades in the business communication course.

Hypothesis: Final grades in the business communication course will increase based on the gender of the college students. Null hypothesis: Gender of college students does not exhibit any significant difference in the final grades of business communication course. Applications Q#4. e. For the first time Greenwood Consulting Group held an all-company retreat that included customer service training, team-building sessions, and numerous social activities. Eight months following the conference, neither customer service nor employee morale seem to have had any noticeable improvement, and you must decide whether to schedule the retreat for the nest year.

Statement of the problem: Greenwood Consulting Group wants all the employees to improve their customer service skills and employee morale through customer service training, team-building sessions, and social activities done in a company retreat. Today, when I have to decide whether to schedule the retreat for next year, I was surprised with the fact that no noticeable improvement was shown among the employees after the retreat eight months back. If we ignore this problem, there will be no future need to go to any retreats.

I will use the primary research methodology by collecting data through surveys in evaluating whether arranging retreats have actually helped improve customer service and employee morale. 2) Research method and sources of information- The research method that I am going to use in this case is primary research which relies on firsthand data. I would use normative survey research to determine the status of employee’s customer service skills and morale through questionnaires and opinion surveys. 3) Nature of data to be collected and analyzed- The appropriate data collection method according to me in this scenario would be email polling.

I chose email polling because it is inexpensive, provide for easy response, yields quick results that can be updated electronically as responses are received, and also respondents are accessible via computer. The data that should be analyzed would contribute to the objective of the research done. I would use different tabulation techniques and correlation analysis to understand the data collected. 4) Hypothesis- Company retreat programs will increase customer service and employee morale through customer service training, team-building sessions, and social activities. Survey Questions: 1.

Did you enjoy the retreat location? ? Yes ? No ? Indifferent 2. Please comment on your response to question 1 3. Did you enjoy the food provided in the retreat? ? Yes ? No ? Indifferent 4. What was your favorite part of the retreat? 5. What was your least favorite part of the retreat? 6. Do you feel that you are better acquainted with your coworkers now? 7. How has this retreat helped you? 8. Do you think an external facilitator was beneficial in conducting the retreat programs? 9. Do you have any suggestions for improving future retreat? 10. What time would you prefer to go for a retreat?