I would also like to thank all the references that I seed because without them I wouldn’t have been able to go through this. Rage rd Dish Copra being human and Salaam Khan Review of Literature Salaam Khan officially launches Being Human store in Indicating more outlets to be added in India by March end Gaur Lactate I Iambi January 1 7, 2013 Salaam Khan is one of the most noted philanthropists in Belly. Wood and he often lends his star power to a number of charitable causes. Salaam Khan started a non-profit organization called “Being Human: The Salaam Khan Foundation” in July 2007.
The charitable trust sells lifestyle products like attaches and t-shirts online and in stores with a portion of the sales proceeds funding the foundation. The charity focuses on two main causes- healthcare and education for the underprivileged. The foundation also undertakes initiatives like Being Human Agitating Gold Coins and Being Human Art which also supplement the funding for the charity. Being Human is Salaam Khan’s brainchild. The actor, known to many, as having a heart of gold has been using his charitable organization to help the needy. And now he will be taking the step to expand his brand to a bigger business proposal.
Salaam explains to Businesswoman. Mom, “Being Human raises funds via the sale of its T- shirts, which are exclusively designed. After T-shirts, Being Human will now be expanding its product offerings by making watches. Watches are a great accessory and both genders love flaunting their watches. It has become a style statement. So keeping that in mind, my foundation will be making watches, which can be sold to make some money. ” A bare-all interview with Salaam in which he reveals that Hess a painter, writer, tell host, eligible bachelor and gym icon all rolled into one and yet – he claims that being Salaam is quite easy!
Moody, temperamental and ‘misunderstood’ that’s how e have been describing this Khan over the last 18 years. We have had our share of spats with him but now all that seems to be a part of the forgotten past as now he is doing a lot of good things that we could never imagined a guy like him can do a lot of creative things. Once he was interviewed on the sets of ‘VEER’ a period drama that was based on a story written by him. There , he had to go through the questionnaires related to his lifestyle and his professional life like , Trade insiders have it that Salaam never signs any agreement, he just gives his Cuban.
Is that true? Yes, I believe in trust. I do my work and get my price or it. I only work with people am comfortable with. Good time to beef up brand Salaam? Being human is brand Salaam. I cannot keep the money in my hands, I leave it with my father, mother, Shall or Arabia. Have always supported charities in my own way. If I can raise funds through an hours work, cutting ribbons I would rather do that than have charities where people would feel obliged to donate money. Have you started understanding people better after this close brush with them? Oh I know people much more than anybody else because I lead a normal life.
Inspire of all the luxuries available to me sit out, I cycle, o to public places like Barista and still visit all those places where went as a kid. Do you think that people understand you better after 10 Aka Dump? People never believed in what was being written about me, that’s the reason I am sitting here. They always knew me. If they hadn’t would have been out of the industry What’s the one thing you will change if you were made God for a day? Loud increase everybody salaries so that there will be no corruption. People will not stoop down to such low levels as they do now.
If their basic amenities and requirements are taken care of and they are happy there will e less reason for corruption. For those who are pathologically corrupt , no money is enough, but by-and-large this would be my solution. Are you God- fearing? No! Why God-fearing? I am God-loving! Only those people fear God who do something wrong and then feel He is the guarantor of sorts. Come on, describe yourself. Don’t know how to do that! I may react to a situation In a different manner today and then entirely differently tomorrow to it because I go by my feel and go by my impulse. I am right at times and sometimes may go wrong.
Then phone Tahoe, sorry bolo – hey gala ho gay boss! ‘ Is it difficult being Salaam? No, it is very easy being Salaam – you just have to be honest – that’s all it takes to be Salaam. Believe that you are born empty-handed and you will die empty-handed. There is a hand of God in everything. Finally Salaam, is peace- making on your agenda now? Especially with SIR with whom you had the much-publicized fracas recently. I am at peace with myself. I wake up, work- out, go for shoots, laugh a lot and sleep in peace. This interview describes us how salaam khan deals with his personal as well as his social life .
He is an extremely private person , it is difficult for media to catch up with him. According to salaam , he says there should to be a competition for doing charity. There are large of people who would be doing charity. According to him , Rooney should open a charitable trust and see where it reaches to what level. Salaam, who has on various occasions lent his star power to charitable causes, said that many of the industry friends have come forward and supported his charitable trust ‘Being Human’ Foundation. The trust do offer help to those who need money for education, cancer and ailments.
He says that his trust does not take help from the industry people. Money that moms for the trust is coming from his clothing line ( the being human stores). People can however offer help by logging on to their website. The actor has stores of his clothing line in Belgium, France, Middle East and Spain. “The response has been good to the stores and we are happy about it… We are excited about opening the store here,” Salaam said. Talking about the USPS of ‘Being Human’, he said, “the quality is good… Its nice and different. One can make out .. Differentiate between fake and real ‘Being Human’ T- shirts. Salaam, however said he would not be promoting the apparel brand n films because the characters that he plays won’t look good in those T- shirts. The reason behind launching his MONGO being human foundation. Many charity works that he got involved didn’t left him with a very good feeling. It felt like he has been conned in the name of help. So, he decided to channels it through Being Human. According to him , If money can save a life and improve quality of life, he is ready to help, but don’t expect miracles. He certainly don’t believe in mere backache ski shady Hahn paisa SE madam Kara.
All marriages in his family have been done in a small way. His father Mr. Salami got married in just RSI 80. Rhubarb’s marriage happened in their own building lawn. He himself admits that most of the money spent through Being Human are from his personal earnings. An average of RSI 6. 5 lake is spent everyday by Being Human. He really want to make the trust self sufficient. The only request he has made to the people is to buy products sold at the being human shops, so that profits come to the trust. The star is quite happy with the response to Being Human clothes. Our clothing line is doing well. I don’t let any of the clothes come into the market unless wear it, and I’m happy with it. We will soon be starting a restaurant. The funds from the live concerts that we will do during the promotion of our films will be directed to Being Human. As long as my stardom is there, I will take advantage of it to push my trust. And when stardom fades away, I will try something else ” says the pragmatic star. Salaam runs a charitable organization ‘Being Human’, with an aim to help the needy people in areas of education, healthcare and others.
Now, he is planning to venture in new areas of business under the same name. “We want people to come eat, drink and that is how they will in a way do charity. O when you are wearing something, eating or drinking something you are doing your bit of charity, it is all going to help people towards education and healthcare,” the actor said, adding that he also intends to enter into healthcare segment by opening hospitals. “We have plans of opening hospitals. We would be doing that… After restaurants are out. We need to earn money to put in a hospital, we need some time,” Salaam said.
The actor recently opened the first ‘Being Human’ flagship store that has a clothing line and accessories. “l think this is the worst ever business proposition that anyone can be in. I am pappy that I have found like-minded people who are interested in not earning the profit but to be associated with the brand and keep little for themselves and do more charity. So this is all about ‘Being Human’,” he said. Salaam Khan also owns a production company called Salaam Khan Being Human Productions (SUBS Productions). Profits generated from films produced under the banner are also forwarded to the Being Human Foundation.
In January 201 2, Salmon’s foundation offered to pay $72,400 to secure the release of 400 prisoners from various prisons in the state of Attar Pradesh. These prisoners had finished the term of their sentences but were Ewing held in prison for non-payment of legal fines for their charges. Salaam khan always had a flair of painting. Now, he is turning his craft into a full- fledged medium to raise money for his charity being human. Salaam has plans for auctioning his paintings and a few Oh his industry friends have joined hands to support him. The actor is in talks with many art galleries who are keen to hold exhibitions of his paintings.
Salaam will donate the entire money collected from these events to his being human foundation. Salaam has always been just a call away from anyone who needs his help. He has eloped pavement dwellers, participated in events organized by Cancer Patients Aid Association, funded terminally ill patient’s surgeries and helped authorities running remand homes. He says, “god gives you so much and you know eventually you need to start giving it back. Everyone does that, I am sure, in some way or the other. I have always supported charities in my own way.
If can raise funds through an hour’s work cutting ribbons, I would rather do that than have charities where people would fell obliged to donate money. ” The Philanthropist Salaam Khan officially launched the flagship ‘Being Human’ store in Iambi. It had earlier soft-launched two exclusive brand outlets in Iambi and one each in Lithuania and Metadata. The store is launched in partnership with Mandate Industries, with whom Khan has signed an exclusive worldwide licensing arrangement for Being Human-The Salaam Khan Foundation, to design, manufacture, retail and distribute ‘Being Human’ fashion apparel.
The royalties received on the sale of this fashion line will go to support the education and healthcare initiatives of the Foundation. Khan said during a press meet that next, the foundation will launch a chain of restaurants where its profits will be used for charity. The Being Human stores were first launched in France and other European countries last year, and in the Middle East late last year. And Mannish Mandate, Managing Director, Mandate Industries said that the idea was to first launch the brand in overseas market and make it truly global. ‘We already have 150 selling points in Europe and 96 in the Middle East.
The response is phenomenal and we have already sold 1 million units in the Middle East itself,” he added. Khan, the Founder of ‘Being Human’ said, “From a T-shirt, Being Human has now grown into a full clothing line with its own stores. I’m touched at the love people have shown for this brand and invite them to buy original Being Human clothing from our stores or from select Shoppers Stop, Lifestyle, Splash and Jade Blue outlets. ” On the business, Madman said that this year, there top line will be around RSI 60 core and next year, they are targeting RSI 250-300 core from the Being human clothing sales.
With five stores running and eight more under construction, he said the company is targeting 50 stores by end of next fiscal. On the clothing line and restaurants, Khan said that the idea is to get people spend for what they normally do. “These are two sectors where there are sigh-footfalls. What we are asking is, but cloths, eat food and you are also doing charity. And the cause is very noble,” he said. Salmon’s entire family attended the launch event, including brother Shall Khan, who said: “We are happy that the store has opened. We all are very excited.
There is a noble cause attached with the opening of the store. Salaam is doing all this for society. ” Salmon’s sister-in-law Malaria Roar Khan described the clothing as “stylish”, saying: “l love wearing Being Human T-shirts. They are stylish, trendy and affordable. ” Although he has been firmly established as Plywood’s bad boy due to a tiring of off-screen romances with on-screen stars and a knack for landing on the wrong side of the law one time too many, lately Salaam Khan has been exhausting himself all in the name Of doing good.
When he sat down to talk about the initiative from his charitable foundation Being Human after an appearance at Mall of the Emirates in Dublin , the film veteran was a little disheveled and extremely tired. “The media needs something to talk about,” says Khan, laughing. ‘M/here’s the fun in a superstar being a goody two-shoes? Everybody falls in love and everybody makes mistakes. That doesn’t make one a bad human being. We all try to be good. Try to be good. ” It was six years ago when he stopped to take stock of what he had achieved, and how. You feel humbled when you realize that your success is the result of so many factors other than just you,” he says. “Other people have a part to play. God has a part to play. And when you see that there are others around you who have not been as fortunate as you have, you realize your responsibility to do something to try to make their lives a little better. ” With some encouragement from his parents, the idea of a charity that could engage the entire Khan household – and funnel all money raised to the cause took shape.
Today, his parents, sisters Alvin and Rapid, brothers Shall and Arabia and their respective spouses are all involved. “That’s one of the reasons we can give 1 00 per cent of the proceeds of all our initiatives to charity,” says Khan. ‘At this point, it’s the family that is taking care of the foundation so there are no overhead costs. Whatever comes in, after paying taxes, all of it can go straight to the beneficiaries. At some point, we might have to expand and hire staff and then we will have to figure out a different way of doing things. But at this point, our business model is that 1 00 per cent f our proceeds go to charity. The causes closest to Khan’s heart are education and healthcare, particularly for children. Last year the foundation paid for vital heart surgery for a two- year-old in Iambi who had been facing growth problems and disintegration due to an abnormality. In November 201 0, the foundation partnered with a bone marrow registry in India to create awareness and build up a robust supply of donors. There are other branches, too: Being Human Art, with a debut exhibition of Khan’s paintings in Dublin in October 2009, has also tied up with Indian’s biggest jewelry brand Agitating to launch co-branded gold coins.
Being Human Fashion has been the most popular vehicle for public awareness and for fund-raising. The fashion line was first announced at India Couture Week in 2009, in a show that made fashion history by featuring the biggest line-up Of stars including Mari Khan, Jay Deviant, Sashay Kumar, Giovanni, Strain Kit USAF All Khan and Sandy Duty. Salaam launched Being Human watches at India Couture Week 201 0 in a show featuring Pasha Bass, Karen Kapok, Karma Kapok, Strain Skiff, Pretty Zinnia, Rain Musketeer and Gunsmith Seen.
Khan’s made his Dublin stop to launch and promote his tie-up with the high- tree retailer Splash and the lifestyle destination Iconic (both Landmark Group brands) for the retail of Being Human merchandise. Branded for life Salaam Khan’s Being Human follows an unusual revenue model Jota Shadier Edition: April 14, 2013 Marketing experts say the Being Human brand helps boost the Salaam Khan brand and has slowly succeeded in overshadowing his bad boy image. Despite his successful movie career, Khan was never one of the biggest names in the endorsement business.
But lately he has cashed in on his man- of-the-masses image to sell a host of products with mass appeal such as Britannic Tiger biscuits, Thumbs Up, Relax slippers and Rotator pens. “Salaam in most of his films has a Robin Hood image, which he has seamlessly carried into his real life. He actually tries to live the role he plays in films. This makes him a great brand,” says Shish Mishear, Managing Director of brand consultancy Interbrain India. In the marketing world, the real test of a successful celebrity brand is how he leverages his status outside of his business.
Football star David Beckman, for example, is not just known for playing world-class football, but has leveraged his brand to run a successful fashion apparel line, DVB. Experts say Khan is one of the few Indian celebrities who have leveraged their stardom for the future. They see Shah Rush Khan as an astute businessman, with interests in film production and cricket, and as one of the highest paid actors in the endorsement market. But, according to them, most of his forays outside acting are shrewd business moves and do not really contribute to building the star’s brand.
Similarly, they see Mari Khan as a social crusader but not a brand with long- term appeal. “There is a shelf life for the values Mari represents, but he has done it in a serious way (through his films and shows such as Statement State). There is more appeal in Salmon’s way as he doesn’t make it boring and preachy,” says Interbrain Indian’s Mishear. With Salaam Khan’s career on a roll, his brand equity is unlikely to fade soon. All his films in the past two years -Dabbing Ready and Bodyguard, among them – have been monster RSI 100-core hits.
One of his recent releases, Eke That Tiger, beat all earlier films with box-office collections close to RSI 200 core. But the movie star does not plan to stop at that: he has big plans for the Being Human charity and lifestyle brand. He is working on an education video for schoolchildren which will be sold at idée stores across the country and distributed free to underprivileged children. He also plans to extend the Being Human brand to the food business by setting up cafes with a leading food and beverages company.
A percentage of the revenue from the cafes will go to the charitable foundation. “The dream is that Being Human should outlive Salaam Khan. I want to get into a space where people get up in the morning and brush their teeth with a Being Human toothbrush, have toast made with a Being Human toaster, Wear Being Human apparel, hang out at our cafes and finally sleep on a Being Human Lillo,” he says. Is the dream a bit far-fetched? Not really, says Mishear. “If the branding strategy is well laid out, Being Human and brand Salaam definitely have the potential of outliving Salaam Khan, the actor. The phenomenal success of Salmon’s ‘Being Human’ January 19, 2013 PM 1ST By Mercenary, Slams Editorial So finally, the brand has made its debut in the fashion Mecca of the country, aka Iambi, the brand which has been making buzz from the time its proponent started promoting it, the brand being ‘Being Human’, and the brand promoter and its celebrity endorser being Salaam Khan. The catalyst for opening of the brand would have in one way or the other been the phenomenal successes that Salaam Khan has enjoyed recently at the box office, especially after DABBING 2.
After Salaam evolved the brand, he has been promoting it through all the events that he publicly graces and endorses, and it included ‘Big Boss’ as well. The other trigger for opening of the brand store could be the fakes of ‘Being Human’ flooding the market. As a matter of fact the success or failure of a brand is determined by the volumes of its fakes available in the market and from that perspective ‘Being Human’ indeed has evolved as a brand which does not have the backing of a media plan or a marketing strategy, but has been a success owing to its brand promoter Salaam Khan.