Adoption to overcome the obstacles to adoption

Adoption of
alternative fuel vehicles: Influence from neighbors, family and coworkers

Johan Jansson, Thomas Petterson, Andrea Mannberg
Studied that there is a significant effect of interpersonal influence over a
person’s decision in adopting innovation. Neighbor effect also plays an
important role in innovation adoption. Their study focused on the influence of
social system in consumer adoption process. The social system as per the
research done consists of family members, coworkers and neighbors. It focuses
on the ties between an individual and the above groups. This study correlates
the ties (stronger or weaker) with the adoption of innovation. People readily
adopting the new technologies interact with the non-adopters and share their
experiences, this stimulates the adoption process. Manufactures and marketers
also use social media to target their consumer segment. Local marketing
campaigns and targeting close neighbors of the adopters.

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Advances in consumer
electric vehicle adoption research: A review and research agenda

The research on EV adoption done by Zeivan Rezvani. Johan
Jansson and Jan Bodin overviews the drivers for and obstacles against consumer
adoption of EVs. According to the research done, the consumer perception of
current green environment policies affects their behavior towards adopting EVs.
Main aspect of the study is to know whether the consumer is actively accepting
it or merely going with the trend. Furthermore social norms and neighbor effect
have been found to influence the consumer EV adoption behavior. As per the
research green neighbor hoods should be formed where people are readily
accepting the preventing policies. These neighborhoods can be helpful in
further research too. Education and policy awareness are play an important role
in consumer self-efficacy too. Promotions based on educational messages and the
focus on prevention can be used to determine the intentions of consumers
towards the implemented green policies. Finally the research concluded that
consumer emotions towards the green environment is the stepping stone towards
innovations like alternate fuels or EVs. The findings suggest that the emotional
responses of consumers can help marketing specialists and policy makers to
design communication and strategies. These strategies can help to overcome the
obstacles to adoption of EVs.


Adoption of electric
vehicles in commercial fleets: Why do car pool managers campaign for BEV

According to Joachim, Elisabeth and Martin, the decision
making individuals in small organizations have the potential to influence
adoption of BEVs in commercial fleets. Other factors like Organizational
innovativeness and its expectation of environmental benefits can have positive
effects on employee motivation. The study found out that the organizational
innovativeness is generally adopted by the top management. They perceive the
organizational characteristics. Further research is needed to diffuse this
feeling in all the levels of the organization. The research says the people who
carpool have the tendency to adopt and motivate others to adopt green
innovations like BEVs. Motivation also sprouts from social context.
Organizational members inclined towards BEV adoption can be believed to expect
positive reaction from colleagues.