7-Eleven introduced the
world to convenience. Nowadays, 7-Eleven is ranked as the first runner of convenience
retailer and one of the world’s largest franchise companies which has more than
60,000 stores in 16 countries around the globe (Lammle, 2015). Thailand has become
the world’s second largest operator of 7-Eleven convenience stores after Japan.
For 28 years, CP All Public Co. under Thai conglomerate Charoen Pokphand Group
Co. has operated more than 9,700 stores of 7-Eleven since opening its first
7-Eleven store in 1989. Furthermore, CP All plans to reach a total of 13,000 stores
within 2020 (Bangkokpost,
All still sees potential in the convenience store segment. The company poises to allocate 60% of its planned
capital expenditure of 9.5 billion to 10 billion baht for store expansion and
renovation. However, both local and foreign retail chains are
continuing with their expansion plans. The modern trade segment is worth about
400 billion baht, of which convenience stores account for 20% have shown the
highest rates of growth in investment of all modern trade store formats and
have also taken the greatest market share from traditional retailers. 7-Eleven is
a notable example of this type of store (Ninkitsaranont, 2017).
are different all around the world. In America, we see 7-Eleven as little more
than a convenient place to grab a quick cup of coffee before work or a Big Gulp
while we are out of works (Lammle, 2015). But in other parts
of the world, the shops are a lot more important to the local population, for
example, in Thailand. 7-Elevens in Thailand serve the people as an alternative
to any other place they can get their stuff from at the same price. They are
more common than other brands of convenience stores. You can easily see
7-Elevens in every street of big cities, especially in Bangkok metropolitan.
Normally, 7-Eleven in Thailand is so much more numerous and convenience than in
the U.S. (Dawson, 2017). Aside from purchasing local foods and
a lot of consumer products, customers can pay credit card and utility bills,
book travel arrangements, and buy small electronics like mobile phones, power
banks, chargers, and sim cards.